Dr. Llanos-Contreras, Orlando

This research aims to explore how work demands and resource variables affect the burnout and satisfaction of employees of family businesses in the context of the pandemic (COVID-19) and the moderation effect of fear of COVID-19 on this relationship. A sample of 214 Chilean family business employees is used for hypotheses testing. Results indicate that the demands and resources partially explain the burnout and satisfaction of employees of family firms during the pandemic. Employees’ fear of COVID-19 moderates the relationship between resources-demands and burnout-job satisfaction in family firms. This work contributes to understanding how these organizations can manage adverse scenarios to survive and continue operations.

Research surrounding the strategic value of the reputation and identity of a family firm is still an incipient topic and there is not absolute clarity about the response the different interest groups could have when these elements are communicated to them. Starting from a systematic review of the literature of Web of Science, 56 articles published between 2000 and 2020 were analyzed. The results show a growing number of articles based on the reputation and transmission of the family identity of firms. The cites in this articles have also shown important growth, confirming the relevance this topic has had. This work provides a review of the current state and evolution of the literature surrounding this topic, discusses the different lines of research related to the reputation and transfer of family identity, and finally identifies gaps in the research that can orient the development of future work.

Branding and reputation plays an important role in determining firm behaviour and outcomes. These well-known marketing concepts have attracted attention of family firm scholars as well. However, despite the significant growth in family firm literature over the last two decades, the application of marketing theories and concepts in family firm context is limited. Thus, there is an urgent need for a better understanding of reputation, branding, communication, and marketing perspectives in family firms. The goal of this special issue is to enhance our understanding of marketing strategies in family firms. This special issue features 5 articles that represents the work of 12 scholars from five different countries.

Understanding how family firms can use their family image to their advantage in communication strategies is an opportunity for business continuity. This study identifies the effects of family hotels' corporate brand strategy through radio advertising on customer perceptions and attitudes using family image communication literature and radio advertising research. Online experiment using radio ads from these hotels and a survey of 1002 participants from Chile and Spain were conducted. The results suggest that strategies improving the firm's ability to communicate the family image results in better consumer response in terms of expectation, perceived quality, visit intention, and willingness to pay more. We conclude that radio ads are an effective channel for communicating family firm images. Managers can take advantage of monetizing the benefits of family firm images through radio ads.

This article is oriented to the analysis of organizational and emotional variables in amateur sporting organizations. The general objective is to analyze the influence of organizational variables such as service quality, transactional leadership, and transformational leadership and emotional variables such as affective commitment, emotional attachment investment, and emotional attachment dividend to predict the credibility that members of amateur sporting organizations perceive, as well as their degree of identification and loyalty. The opinions of 203 members of Chilean amateur football teams [169 men and 34 women, with ages between 18 and 68 years (mean = 32.75 years, DT = 9.92)] have been analyzed through a self-completed questionnaire. To reach the objectives, two types of differential but complementary analyses, in the form of hierarchical regression models (from hereon, HRMs) and qualitative comparative analysis (from hereon, QCA), were performed. The results obtained suggest that the organizational variables are better predictors than the emotional variables in all of the cases. In the same way, the inclusion of the emotional variables improves the predictive capacity of the proposed models to explain identification and loyalty, but not in the case of credibility. In general, the variables considered seem to explain 37% of the credibility, 56% of loyalty, and 65% of identification. On the other hand, considering the results of the QCA, no variable turned out to be necessary. However, different combinations of variables (conditions) were observed that were able to explain between 47 and 91% of the cases of the variables analyzed. In general, based on these results, it was observed that the emotional variables were important in interaction with other organizational ones since they are present in the three combinations that most explain identification and loyalty and are also present in the three combinations that most explain credibility. This study contributes to the literature by supporting the importance of managing emotions in order for sporting organizations to be more successful.

Es relevante entender cómo incorporar la competencia emprendedora en los programas de formación en emprendimiento, ya que la dinámica de emprendimiento e innovación influye al crecimiento económico. Esta investigación busca determinar qué actitudes y habilidades de las que conforman la competencia para emprender adquieren los estudiantes que participan de un programa de educación en emprendimiento e innovación. También se identifican variables determinantes de la evolución de la actitud emprendedora auto percibidas. El programa deformación sujeto de esta investigación sigue una metodología de aprendizaje experiencial a través de proyectos. Esta investigación cualitativa de carácter exploratorio está basada en un enfoque constructivista-interpretativo. Mediante datos recolectados por medio de entrevistas individuales y grupos focales, se analiza la evaluación de las autopercepciones de 38 estudiantes sobre los cambios experimentados durante el proceso formativo. Los resultados confirman que los estudiantes reconocen una influencia positiva del programa de formación en su competencia para emprender, específicamente en el aprovechamiento de la colaboración, la generación de ideas, la autoconfianza y el desarrollo personal, asunción de riesgo y necesidad de logros. Así, esta investigación lleva a recomendar promover programas que incluyan metodología de proyectos y experiencia directa con emprendedores, punto de partida para desarrollar este tipo de comportamientos.

Desarrollar la actitud emprendedora, componente esencial de la competencia para innovar y emprender, es un objetivo importante de la orientación para el desarrollo profesional propio de la formación universitaria, y una contribución para impulsar el desarrollo económico y social. En esta investigación se estudian las variables principales para la formación de dicha actitud, utilizando un estudio exploratorio basado en un caso único de implementación de un programa universitario de formación de competencias en innovación y emprendimiento llevado a cabo con estudiantes de ingeniería, salud, ciencias sociales, ciencias y economía. Se analiza información proveniente de profesorado, coordinación del programa y estudiantes obtenida con entrevistas, cuestionarios y grupos focales, siguiendo un proceso inductivo-deductivo con ayuda del software MAXQDA12. Este trabajo contribuye al conocimiento del tema: (1) proponiendo la creación de un ecosistema de aprendizaje como el elemento más relevante en la formación de la actitud emprendedora, (2) identificando los elementos que componen dicho ecosistema (programa formativo, estudiantes y ecosistema de emprendimiento regional) y cómo interactúan, y (3) destacando el carácter sistémico del proceso que forma la actitud emprendedora. Como conclusión se observa que la implementación de este programa impulsa la orientación para el desarrollo profesional dentro de la universidad, y de esta con el entorno público y privado que dan forma a un ecosistema de emprendimiento, lo que contribuye con la comprensión del papel que pueden jugar las universidades en la orientación para el desarrollo profesional mediante procesos formativos en emprendimiento y el fortalecimiento de ecosistemas de emprendimiento regional.

Family business owners are crucial in building personal relationships with customers and in supporting marketing strategies that aim to develop brand equity for the firm. Through the lenses of job demands-resources theory, this research examines how family business owners’ time in servicing customers produces a chain of positive and negative effects that ultimately impacts brand equity. Because family businesses depend heavily on owners’ motivation and ability to multitask, their effort in dedicating time to serve consumers is limited and is expected to produce work overload. This burden harms the effectiveness in delivering personalized services to custom-ers. However, if family businesses nurture expressions of citizenship behaviors in employees, the negative effect of work overload on delivering personalized services is reduced. Therefore, collective organizational citizenship behavior will act as a buffer to limit the negative effects of owners’ job demands in delivering a personalized service. Collective organizational citizenship behavior is capable of energizing everyone in the family business, including family business owners, for them to continue to service customers in a person-alized way, and at the same time develop brand equity. Implications for family business strategies are discussed based on our findings