Dr. Cuevas-Lizama, Jonathan

Research surrounding the strategic value of the reputation and identity of a family firm is still an incipient topic and there is not absolute clarity about the response the different interest groups could have when these elements are communicated to them. Starting from a systematic review of the literature of Web of Science, 56 articles published between 2000 and 2020 were analyzed. The results show a growing number of articles based on the reputation and transmission of the family identity of firms. The cites in this articles have also shown important growth, confirming the relevance this topic has had. This work provides a review of the current state and evolution of the literature surrounding this topic, discusses the different lines of research related to the reputation and transfer of family identity, and finally identifies gaps in the research that can orient the development of future work.

Purpose: The purpose of this paper is to provide a tool for the integration of knowledge and the development of students’ capacities for analysis in the area of strategic management of companies. Mall Connection is a Chilean company that has developed mainly in the business of the commercialization of technological devices and their accessories. From this base, it has constructed a portfolio of related business and currently has expansion into neighbouring countries as one of its most important challenges. Design/methodology/approach: The case has been developed from primary sources of information, in-depth interviews with the management team of the company and secondary information obtained mainly from the Passport Euromonitor database. This information was processed, analysed and presented in the document so as to give support to the learning outcomes defined in the teaching notes. Findings: The breadth of the case offers flexibility in its application in corporate strategy and business courses. It allows external and internal competitive analysis of the strategy of the company. One central aspect is that it requires students to integrate the theory learnt in their courses with the practical experience described in the case to propose answers to the questions asked. Originality/value: The case is of great value in motivating the learning in MBA students and in courses of business strategy at undergraduate level. It is an original case that allows students to know experiences of entrepreneurship and strategic management in a Latin American context.