The tourism sector has shown diversification of trends in response to the profile of the new tourist and their travel motivations. This scenario includes interaction with information and communication technologies (ICT) in the different stages of the trip and the search for unique experiences in magical and incomparable destinations, promoting innovation in the intelligent management of destinations. This research aimed to demonstrate the effects on tourism supply and demand in the Magical Town (MT) of Tequila, Jalisco, Mexico, before and after the implementation of the Smart Tourism Destination (STD) model, since this destination presents innovation in its management and contributes significantly to the sector. The study was carried out by analyzing the indicators: (a) tourist offer ─Lodging Establishments, Rooms and lodging units─; (b) tourist demand ─number of national and foreign tourists─; and (c) information means for a destination search. Furthermore, a quantitative approach was used by applying time series. The findings show an increase in the upward trend of said indicators from the implementation of the STD-model in the case study. Therefore, it is concluded that the effects have been positive and can contribute to improving the quality and competitiveness of the destination.