Dra. Burdiles-Fernandez, Gina

It has always been in the public interest to know the reading habits of readers of various ages and levels of schooling, as well as their opinions with regard to the consumption of reading materials. Lately, researchers have given increased attention to digital texts. Although progress on these topics has been made as reported in published research, there is yet incomplete information regarding readers’ habits and opinions at university and professional levels. This study describes the self-reported habits of university students belonging to two disciplinary domains (Human Sciences and Economic and Business Sciences) regarding reading on paper or on digital media for three purposes: academic, entertainment, and information seeking. The results reveal that the readers’ preferences vary according to the three purposes. These readers reported using different media but had a clear preference for paper; they also reported distinguishing between cognitive processes (memory, comprehension, and learning), with the discipline to which they belonged having no radical effect on their preferences. All of this leads us to conclude that currently there exists a generation in transition, a ‘Gutenberg-Google’ generation, which still recognizes the relevance of paper, in particular for academic purposes.