• Home
  • UCSC journals portal
  • ANID repository
  • UCSC Thesis Repository
  • English
  • Español
  • Log In
    Have you forgotten your password?
  1. Home
  2. Productividad Científica
  3. Publicaciones Científicas
  4. The impact of customer experience and customer engagement on behavioral intentions: Does competitive choices matters?
 
Options
The impact of customer experience and customer engagement on behavioral intentions: Does competitive choices matters?
Ahmed, Bilal
Zada, Shagufta
Zhang, Liang
Sidiki, Shehla Najib
Contreras Barraza, Nicolás
Vega Muñoz, Alejandro
Dr. Salazar-Sepúlveda, Guido 
Facultad de Ingeniería 
10.3389/fpsyg.2022.864841
Frontiers
2022
The study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustainable economy. In total, 400 questionnaires were distributed, for which only 216 were filled and usable with a response rate of 54%—collected data from the production managers and units. In contrast, missed mine holders and labor analyzed the data in SPSS and AMOS to run various tests, i.e., reliability, correlation analysis, regression, moderation regression, and confirmatory factor analysis. The study findings indicate a positive and significant relationship and effect among the variables. The reviews might contain some biases. Therefore, this study recommended adopting a probability sampling technique for future studies. The study results in a positive manner indicating customer service involvement as a significant factor in behavioral intention despite competitive options.
Thumbnail Image
Download
Name

fpsyg-13-864841.pdf

Size

993.32 KB

Format

Checksum
Customer cognitive engagement
Affective engagement
Behavioral engagement
Customer experience
Customer identification
Behavioral intention
Competitive choices
Psicología
Historial de mejoras
Proyecto financiado por: