• Home
  • UCSC journals portal
  • ANID repository
  • UCSC Thesis Repository
  • English
  • Español
  • Log In
    Have you forgotten your password?
  1. Home
  2. Productividad Científica
  3. Publicaciones Científicas
  4. Communicating for the common good. The strategic approach of communications for sustainability in Ecuador, Colombia, and Chile
 
Options
Communicating for the common good. The strategic approach of communications for sustainability in Ecuador, Colombia, and Chile
Ph.D. Retamal-Ferrada, Lorena 
Facultad de Comunicación, Historia y Cs. Sociales 
Orozco Toro, Jaime Alberto
Vega, Melita
Ávila, Caroline
Durán, Ana
10.5294/pacla.2023.26.4.1
Universidad de La Sabana
2023
This study aimed to describe and analyze social responsibility communications management at large companies in Ecuador, Colombia, and Chile and contribute empirical observations to understand sustainability management in Latin America better. The study followed a quantitative approach and conducted a survey based on the Communications and Sustainability Convergence Model. The survey was administered to 96 executives in the three countries, who were asked to rate their practices in these two dimensions. Notwithstanding the limitations associated with survey respondents self-evaluating their practices, we found that most of the companies surveyed categorize their communications and sustainability management as more strategic than tactical and that their practices fit within a scenario known as the Common Good, which aims at creating a triple social, economic and environmental value. However, conceptual differences emerge when understanding sustainability and where it should be focused within the organization. Further research is recommended to help achieve a consensus on the concept of sustainability and how it can be implemented through communications initiatives that benefit both organizations and the communities in which they operate.
Thumbnail Image
Download
Name

Communicating for the common good. The strategic approach of communications for sustainability in Ecuador, Colombia, and Chile.pdf

Size

687.38 KB

Format

Checksum
Communications
Sustainable development
Organization
Management
Information and communication
Historial de mejoras
Proyecto financiado por: