Although interest in green hotels has been growing, and new challenges have focused on achieving con- sumers’ patronage intention, no studies have considered how biospheric values contribute to the achieve- ment of green hotel patronage intention. This study proposes that biospheric value is a way to achieve this goal. Specifically, it presents a model in which consumers’ identification with green hotels makes it possible to achieve customer citizenship behavior; simultaneously, the model makes biospheric values the starting point to achieve consumer identification. The results show that the biospheric values directly in- fluence identification, customer citizenship behavior, and patronage intention, while perceived value acts as a moderator in the relationship between the identification of a consumer and the customer citizenship behavior dimensions. Finally, the managerial implications, limitations of the study, and future scope for research are presented.