The objective of this study was to explore the reliability and concurrent validity of the Velowin optoelectronic system to measure movement velocity during the free-weight back squat exercise. Thirty-one men (age = 27.5 ± 3.2 years; body height = 1.76 ± 0.15 m; body mass: 78.3 ± 7.6 kg) were evaluated in a single session against five different loads (20, 40, 50, 60 and 70 kg) and three velocity variables (mean velocity, mean propulsive velocity and maximum velocity) were recorded simultaneously by a linear velocity transducer (T-Force; gold-standard) and a camera-based optoelectronic system (Velowin). The main findings revealed that (1) the three velocity variables were determined with a high and comparable reliability by both the T-Force and Velowin systems (median coefficient of variation of the five loads: T-Force: mean velocity = 4.25%, mean propulsive velocity = 4.49% and maximum velocity = 3.45%; Velowin: mean velocity = 4.29%, mean propulsive velocity = 4.60% and maximum velocity = 4.44%), (2) the maximum velocity was the most reliable variable when obtained by the T-force (p < 0.05), but no significant differences in the reliability of the variables were observed for the Velowin (p > 0.05) and (3) high correlations were observed for the values of mean velocity (r = 0.976), mean propulsive velocity (r = 0.965) and maximum velocity (r = 0.977) between the T-Force and Velowin systems. Collectively, these results support the Velowin as a reliable and valid system for the measurement of movement velocity during the free-weight back squat exercise.